Over a hundred participants at the Climate Challenge
Climate Change Center Berlin Brandenburg organizes climate-friendly hands-on campaign at the Technical University of Berlin
On November 1, a month-long Climate Challenge began at Technische Universität Berlin. 110 members of the TU have registered for the hands-on campaign developed and organized by the Climate Change Center Berlin Brandenburg. Participants pledge to take more climate-friendly action in their day-to-day work. The areas of energy saving, nutrition and reuse were particularly popular, while mobility was less so due to the season. “The climate crisis affects us all and also challenges us in our everyday lives,” says TU President Prof. Dr. Geraldine Rauch, who initiated the campaign. Many of the participants want to eat a vegetarian or vegan diet for four weeks, cycle or use public transport to get to the university, only heat their offices to a room temperature of 19 degrees or use reusable packaging. Further suggestions are made and explained on the website. Both individual and team registrations are possible. Participation in the campaign is voluntary and free of charge.
Image: Birgit Holthaus
At the virtual kick-off event, Prof. Dr. Jana Möller-Herm, motivational researcher and marketing professor at Freie Universität Berlin, gave tips on self-motivation to keep up the chosen challenges for a month, for example “to set achievable goals, to plan the implementation precisely and to make it as pleasant as possible.”
Together with Prof. Dr. Karola Bastini, Professor of Sustainability Accounting and Management Control at the Technical University of Berlin, she is also responsible for the scientific research accompanying the campaign. The participants are currently discussing their challenges in Webex groups. Every week, they also receive an email asking whether they have succeeded in achieving the target they set themselves. At the end of the campaign, another digital meeting will take place on November 30 to discuss the participants’ own experiences.
If possible, the participants should continue the practiced behavior and convince colleagues so that a permanent CO2 reduction is also achieved. The background to this is TU Berlin’s efforts to become climate-neutral as quickly as possible and to contribute to the sustainable development of society through a resource-friendly working culture. The individual behavior of employees and students is an important component of this.
In the coming year, the campaign will be continued in collaboration with other universities in the Climate Change Center’s extensive network.